Brand Strategy

The organization was looking to differentiate themselves from competitors and position themselves as the leader in their industry. I led a globally-distributed team that redesigned the brand logo, redesigned the company's website to enhance user experience, communicate the brand narrative and optimize SEO, and developed and executed a comprehensive content strategy. There were many sub-brands under the company umbrella so I was also responsible for establishing unity and consistency across all elements, including the blog, store, and events.