Experience
Stoughton, MA
Sr. Marketing Manager, Brand Strategy
2021 - 2022
Led cross-functional, remote marketing team; managed external partners including SEO agency, paid search, creative, and web development. Developed brand strategy, key messages, and integrated campaigns. Oversaw communication plan and creative execution for social, email, website, video, blog, pitches, and press releases.
EPB Marketing & Events
Wrentham, MA
Marketing Strategist
2020 - 2021
Provided marketing services to small businesses and startups, including marketing consulting, brand positioning, multi-channel campaigns, content strategy, competitive analysis, consumer insights, and event planning. Developed, executed, and managed marketing strategy, go-to-market plans, positioning, messaging, and collateral.
East Greenwich, RI
Retail & B2B
Marketing Manager
2017 - 2020
Led integrated marketing campaigns for domestic and international retail stores, franchise boutiques, and wholesale retailers worldwide. Communicated campaign strategy, brand narratives, and executional direction to internal partners, external partners, and field teams. Managed direct reports and nurtured relationships with franchises, mall marketing teams, agencies and media partners. Partnered cross-functionally with sales, finance, operations, and merchandising teams to plan and execute promotions.
Woonsocket, RI
Sr. Consultant, Account Services & Marketing Planning
2015 - 2017
Project managed creative development, including tracking timelines and budgets, leading reviews, obtaining approvals, and ensuring marketing was on-strategy, on-brand, and on time. Provided clear direction and support to internal marketing, creative, procurement, and external agency partners. Led day-to-day support of Marketing Resource Management (MRM) tool. Delivered critical reports to support marketing organization and leadership.
Coordinator,
Circular Advertising
2012 - 2015
Proofreader,
Circular Advertising (via Aquent)
Built and maintained page layout of 8–24 page national circular ad, including alternate versions for more than 80 regions, totaling 500+ pages per ad.
Proofread 8–24 page national circular ad and promotional store signage.
2012 - 2012
Volunteering
Co-Founder and
Head of Marketing
2019 - Present
Plan and market events for a community of over 1K Golden Retriever owners in Massachusetts, including sponsorships, brand partnerships and logistics.
Social Media Volunteer
2022 - Present
Support service dog nonprofit by posting content, fundraisers, and events on social channels.
Education
Emerson College
Boston, MA
Bachelor of Science, Integrated Marketing Communications
Training & Certification
Advanced Google Analytics Certificate
HubSpot Certification: Social Media Marketing
Professional Affiliations
American Marketing Association (AMA)